Challenge
How can Found convey the value of its all-in-one platform and win quality users while limiting losses due to banking fraud?
Solution
Continually evolve and A/B test the onboarding experience to showcase valuable features before asking for sensitive personal information.
Outcome
Increased signups of high-intent users and stickier behavior for better long-term retention. This became our new baseline experience.
My role: Lead UX/UI designer
Supporting UX: Natalie Harper, Dave Richard
Illustration: Shawn Relish
Content: Katie Hamlin
Design director: Robert Murdock
PM: Guli Zhu
Eng: Sean Powers, Andrew Wilker
Year: 2023
Company: Found
