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Challenge:

Create a new identity system for a two-property vacation rental company based in Panama City Beach, FL.

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RESULT:

The new identity is a combination of refined maturity and handmade friendliness—reflecting the high-end aesthetic of the rental homes while conveying the personality of the one-woman owner/manager.

Strategy

Elation Vacations is a highly successful and profitable venture that is poised for growth beyond its two-house beach portfolio. While the main icon is a tribute to the seaside origins of this company, the icon system allows for a consistent brand identity wherever future homes are found.

The custom handwritten logo text and hand-painted elements bring to mind the personal touches that make a stay at one of these properties so special.

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